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Build my plan

Launch OS for indie founders

Stop launching to zero users.

Launchwave analyzes your product and gives you a practical plan to find your first users — complete with positioning, launch channels, content, and prioritized weekly actions.

Add your product URL to get in line. Launchwave is in early access — we build your plan as soon as your spot opens.

See an example plan

The part nobody prepared you for

Building the product was the easy part.

You shipped the landing page, connected payments, and fixed the final bugs. Now you need users — but marketing advice is fragmented, generic, and difficult to turn into action.

  1. 01

    Too many possible channels

    Reddit, Product Hunt, Hacker News, SEO, directories, X, LinkedIn, partnerships, and communities all compete for your attention.

  2. 02

    Generic AI advice

    ChatGPT can generate ideas, but it does not maintain a structured launch strategy around your product, audience, progress, and results.

  3. 03

    No clear next action

    Most founders do not need more marketing theory. They need to know exactly what to do this week.

The system

One place to plan and run your launch.

Seven connected modules that share the same context about your product. Not seven separate chat sessions you have to re-explain yourself to.

  1. 01

    Product URL

    Paste a link

  2. 02

    Product & audience analysis

    Who it's for

  3. 03

    Positioning & strategy

    What to say

  4. 04

    Channels & communities

    Where to say it

  5. 05

    Launch assets

    Posts and copy

  6. 06

    Weekly actions

    What to do now

  7. 07

    Results & iteration

    What worked

  • Product analysis

    Reads your website and product to work out what you built, who it is for, and how you currently come across.

    • Value proposition summary
    • Ideal customer profile
    • Current positioning read

  • Launch strategy

    Recommends channels based on your product, audience, price, maturity, and the time you actually have.

    • Ranked channels with reasoning
    • Channels to skip for now
    • Sequencing across the first month

  • Positioning

    Sharper messaging built around the pain your buyer already feels.

    • Headline and subhead options
    • Pain points and differentiators
    • Landing page fixes

  • Channel playbooks

    How each recommended channel actually works, including the unwritten rules.

    • Reddit, Hacker News, Product Hunt
    • Directories and communities
    • SEO, X, LinkedIn

  • Launch assets

    Channel-specific drafts you can edit and post, not one generic blob of copy.

    • Launch posts per channel
    • Directory descriptions
    • Outreach messages, FAQs, comparisons

  • Weekly traction plan

    The strategy turned into a short, ordered list of things to do this week.

    • 5–7 prioritized actions
    • Effort and expected payoff
    • Carry-over from last week

  • Learning loop

    Coming soon

    Tracks which actions you completed and what came of them, so later recommendations fit your situation.

    • Mark actions done
    • Log outcomes per channel
    • Plan adjusts to results

How it works

From URL to next Monday's tasks.

  1. 01

    Add your product

    Paste a URL or briefly describe what you are building. No positioning exercise required first — that is part of what you get back.

  2. 02

    Get your launch strategy

    Launchwave analyzes the product, target customer, competitors, positioning, and potential acquisition channels, then explains why each channel fits.

  3. 03

    Execute the next actions

    You get a prioritized plan, launch assets, and weekly tasks instead of an overwhelming list of marketing ideas.

The obvious question

More than a one-off AI conversation.

You can get marketing ideas out of any chat assistant. The difference is what happens after the ideas.

Launchwave
  • Keeps context about your product between sessions
  • Builds one connected launch strategy
  • Prioritizes what to do first
  • Produces channel-specific assets
  • Tracks actions over time
  • Updates the plan using your results
  • Keeps everything in one workspace

Generic AI chat

  • Needs re-prompting every session
  • Produces disconnected suggestions
  • Does not track execution
  • Often gives generic channel advice
  • Leaves prioritization to you

Both run on language models. Launchwave is the structure around them: saved product context, ranked channels, and a plan you can execute week by week.

Example output

This is what you get back.

A full plan for a fictional product, so you can judge the specificity before you sign up.

Example plan for a fictional product. Not a customer result.

Shipnote

shipnote.dev

Changelog and release notes tool for solo SaaS founders. $12/mo, launched three weeks ago, 40 signups from friends.

Example
Target customer
Solo founders and 2–3 person SaaS teams who ship weekly and already have paying users who never notice the updates.
Core positioning
The changelog that does your marketing. Turn every release into a post your users actually read.
Main customer pain
They ship constantly, but customers do not see the progress — so the product feels static and churn stays high. Writing release notes is the first thing dropped in a busy week.
Start here

Founder communities (r/SaaS, r/microsaas, Indie Hackers)

Your buyer posts there weekly about shipping. The product is easy to explain in text, the price is low enough for a same-day decision, and it costs you nothing but time.

Skip for now

  • Paid search"Changelog tool" gets a few hundred searches a month. You would burn budget learning that.
  • LinkedInYour buyer is a developer shipping on weekends, not a manager browsing a feed.
  • Long-form SEO as the first betWorth doing in month two. It will not bring users in the next 30 days.

Three launch opportunities

  1. 01

    Changelog teardown series

    Publicly review 10 well-known SaaS changelogs, one per post. Each teardown is useful on its own and demonstrates your taste without pitching.

    Medium effort
  2. 02

    Free changelog grader

    A one-field tool that scores any public changelog. Becomes both a launch asset and a repeatable acquisition loop.

    High effort
  3. 03

    Framework starter templates

    Ship a Next.js and a Laravel starter that drop a changelog page in five minutes, then post them where those communities already look for starters.

    Low effort

Reddit: how to actually do it

  1. Week 1: comment only. Answer 10 threads about telling users what shipped. No links.
  2. Write the post as a finding, not a pitch: “I read 50 SaaS changelogs — here is what the good ones do differently.”
  3. Keep the link out of the body. Put it in a comment when someone asks what you built.
  4. Post Tuesday or Wednesday morning, then stay in the thread for the first three hours.
  5. Read each subreddit's self-promotion rule before posting. r/SaaS and r/microsaas differ.

Product Hunt positioning

“Release notes your users actually read”

  • Lead the first comment with the churn problem, not the feature list.
  • Show a real changelog page in the first image — the product is visual, use that.
  • Line up 20 people who already know you before launch day. No pods.
  • Launch Tuesday. Weekend launches get less traffic, Monday is crowded.

Landing page improvement

Modern changelog infrastructure for teams

Your users do not know you shipped anything

The current headline describes the category. The rewrite names the pain your buyer already feels, then lets the product be the answer.

First seven days

7 actions · one per day
  1. MonRewrite the hero around the churn problem
  2. TueJoin r/SaaS, r/microsaas, Indie Hackers — read the rules, comment 5 times
  3. WedDraft the changelog teardown post
  4. ThuSubmit to 5 developer tool directories
  5. FriMessage 10 founders who shipped this week
  6. SatRecord a 40-second demo of a live changelog
  7. SunPrepare the Product Hunt page, do not launch yet
Build my launch plan

Same structure, your product.

Ongoing, not one-off

Know what to do every week.

Launchwave is not a generator you use once. Each week you get a short list, ordered, sized to the time a solo founder actually has.

Week 3

2 / 7 done
This week
  • Rewrite the hero around the primary customer painCompleted
  • Publish the comparison landing pageCompleted
  • Join and study three relevant communities
  • Prepare two non-promotional Reddit posts
  • Submit the product to five relevant directories
  • Contact ten potential early users
  • Review channel performance on Friday

Seven items. Not a backlog of forty.

Free

Free launch readiness report

Enter your product URL and get a read on whether it is ready for users — before you spend a launch on it.

Free, one report per product. No credit card.

  • 01

    Launch readiness score

    One number across positioning, clarity, proof, and conversion, with the reasoning behind it.

  • 02

    Positioning assessment

    What your page currently communicates, and what a first-time visitor takes away.

  • 03

    Ideal customer summary

    Who the product actually fits, in plain language you can reuse in your copy.

  • 04

    Three acquisition channels

    The three places worth your first month, and why those before the rest.

  • 05

    Three landing page improvements

    Specific changes to your headline, structure, or CTA — not “add social proof”.

  • 06

    One immediate launch action

    The single next thing to do, so the report ends in motion.

Built for founders who would rather ship than become full-time marketers.

Launchwave is new, so there are no customer numbers to quote yet. When founders share their launch results, they will appear here — named, dated, and real.

  • Solo SaaS founders
  • Indie hackers
  • Vibe coders
  • Technical founders who dislike marketing
  • Developers with a shipped product and no traction

Pricing

Priced like a tool, not an agency.

Start free with a readiness report. Upgrade when you want the full plan.

Free

$0

See where your product stands.

  • One launch readiness report
  • Basic product analysis
  • Limited channel recommendations
Check my launch readiness

Founder

Most founders

$19/ month

The full launch plan for one product.

  • Complete launch strategy
  • Positioning analysis
  • Channel playbooks
  • Launch assets for every recommended channel
  • Weekly action plans
  • Saved product context
Build my launch plan

14-day free trial. No credit card.

Indie

$39/ month

For founders running more than one product.

  • Everything in Founder
  • Up to 3 active products
  • Launch and post-launch modes
  • Priority generation
Build my launch plan

14-day free trial. No credit card.

Prices are the launch prices. Waitlist members get founding-member pricing, locked in.

Pricing details and FAQ

Questions founders ask first

Is Launchwave available right now?
It is in early access. You join the waitlist with your product URL, and we open spots in batches. Waitlist members get founding-member pricing.
How does the free trial work?
Paid plans start with 14 days free, no credit card. Cancel during the trial and you are not charged.
What is the difference between Free and Founder?
Free gives you one launch readiness report so you can see where your product stands. Founder gives you the full strategy, channel playbooks, launch assets, and weekly action plans, with your product context saved between sessions.
What counts as an active product?
A product you are currently planning or running a launch for. Archive one anytime and start another.

Your product is built. Now give it a real launch.

Get a focused strategy for finding your first users without piecing together advice from dozens of tools and marketing threads.

Build my launch planSee an example plan

Add your product URL to get in line. Launchwave is in early access — we build your plan as soon as your spot opens.